Our Targets

Our commitment to sustainability has been embedded into our business practices for over two decades and is rooted in our purpose that ‘through sport, we have the power to change lives.’ To underline this commitment, in 2021, sustainability was defined as one of the strategic focus areas of our strategy ‘Own the Game.’  

Consequently, we have further sharpened our focus on sustainability and defined a roadmap for 2025 and beyond that allows us to create – and drive – positive impact. As we continue to pioneer in sustainability, we will move to a comprehensive, consumer-facing sustainable article offering at scale, expand our circular services and work towards achieving climate neutrality (GHG) across our entire value chain. We will empower our employees to become sustainability ambassadors, just as we invite our consumers globally to engage and connect with us on the topic of sustainability. Lastly, we aim to uphold the highest standards of social compliance across our supply chain.  

We believe that achieving our sustainability targets will set us up for future success, yet we know that we cannot achieve these alone. We will leverage our long-term relationships with suppliers to ensure they continue to move with us in alignment with our decarbonization efforts and work closely with our partners to scale innovative materials and recycling technologies.  

Being a sustainable business is about striking the balance between shareholder expectations and the needs and concerns of our employees, consumers, suppliers, the workers in our supply chain and the environment. We truly believe that acting as a responsible business – one which is fully committed to respecting human rights – will contribute to lasting economic success. 

Our targets for 2025 and beyond 

We have a clear roadmap, with clear targets for 2025 and beyond. These targets focus on the topics that are most material to our business and our stakeholders. Highlights include:  

• By 2025, nine out of ten adidas articles will be sustainable: We keep pushing the boundaries of our sustainable offering, so that our consumers are able to choose from a uniquely comprehensive range. By 2025, nine out of ten adidas articles will be sustainable. We define articles as sustainable when they show environmental benefits versus conventional articles due to the materials used, meaning they are – to a significant degree – made with environmentally preferred materials. We further aim to reduce GHG emissions per product by 15% by 2025.  

• By 2030, we will reduce greenhouse gas emissions by 30%: At adidas, we are committed to achieving climate neutrality (GHG) across our own operations by 2025, reducing absolute GHG emissions across our entire value chain by 30% by 2030, measured against a baseline of 2017. With that, we will pave the way for climate neutrality (GHG) across our entire value chain by 2050. We will achieve this through initiatives such as driving zero-carbon within our own operations and promoting environmental programs along our entire value chain in close cooperation with our suppliers.   
• We care about people and the planet: As part of our broader risk management processes, we will increase the scope and application of Human Rights and Environmental Due Diligence (HREDD) efforts. By 2025, we aim to have a system in place to identify and manage high risk human rights issues across the entirety of our value chain. 

The following tables below provides an overview of the targets we have set for 2025, supporting our drive for positive environmental and social impact.